A trademark is your business' identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business' product or service. Here are just a few logical reasons why you need to protect your brand:
Trademark registration of one's mark gives everyone constructive notice of one's ownership. In my view, this most likely of, if not the most compelling reason for registering your mark. With notice, a third party doing a look up an identical or similar mark as yours will see that you already own the mark, but is therefore put on notice that its use of much the same or similar mark to yours may result in trademark infringement. Method to party is positioned notice to find a new and different mark. With such notice, registering your mark prevents a conflict in foreseeable future.
Social media is an imperative resource for many businesses. Customers search for brand names on the many social media sites including Facebook, Twitter, and Pinterest. Each social media marketing venue has policies in place to repel improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company's name or brand on social media for financial gain, for example, isn't uncommon. Such improper practices can result in the venue suspending the wrongdoer's promoting account. Know the venue's policies for more. However, I identified that when you complain to social media site of this wrongdoing and claim that another is your brand without permission, the company administrator responds with a request of proof of ownership of the subject logo. A trademark registration gives compelling evidence brand wardrobe.
Registering your mark shows a persistence to your logo and shows clients that responsibility. The goodwill that could be developed through such commitment is invaluable to a profitable business.
Cybersquatters register domain names that are the same or similar to other parties' trademarks or known brands with the one purpose of advertising them (to the rightful owner) of a high subscription. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to go to court and collect damages from individuals who register an internet site name will be identical or similar to ones trademark.
Online Trademark Transfer agreement in India registration can work for as long as you continue when using the mark in commerce. The numbers of some companies that have registered trademarks that happen to be over hundred years old.
Trademark registration may not be for company. However, there a lot of compelling causes of protecting your brand as you protect any other business skill. A trademark is your business' brand, its identifier. Protect it with trademark registration.